Digital Photography and Imaging

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Major Project

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Hisham Rasheed  / 0356691 Major Project  3D Animation Instructions Project Proposal click link to view slides Project Overview For this project, I decided to create an advertising campaign for Kodak . At first glance, Kodak may seem old or outdated, but it is far from dead. Film photography still holds strong value among many creators today, especially at a time when AI is increasingly taking over digital media . This made Kodak a relevant and meaningful brand to work with. The campaign consists of three videos , each exploring a different discipline: 3D animation, motion graphics, and visual effects (VFX) . I wanted to push myself creatively by trying new techniques and workflows, particularly in areas I had little experience with before. 3D ANIMATION The main concept of the 3D animation was to showcase three Kodak film stocks: Kodak Gold, ColorPlus, and UltraMax ...
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Intractive Design Exercise

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October 1, 2025 week 1 - week 14 Hisham Rasheed / 0356691 Interactive Design / Bachelor of Design in Creative Media Introduction Exercises ・Exercise 1: Web Analysis - Process 1. Simply Chocolate  Fig 1.1 The purpose and goals of the website This is a chocolate company website called simply chocolate. It is an online store with very fine and rich cocoa chocolates with all the nutrient aspects and details. The visual design and layout I really admire the popping pastel colors which are appetizing. Fig 1.2 Fig 1.3 The home page brings us to a really engaging design where, as you scroll down, you can browse through each distinct chocolate taste while seeing an animation of that flavor in the backdrop.  Fig 1.4 The components of the home page are arranged in a really intriguing way; they are all arranged vertically, including the logo. Fig 1.5 Fig 1.6 A call to action button that reads "Shop" is present on every page as well as at the bottom as you scroll down, a...
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Design Exploration

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(Week 1 - Week 14) Hisham Rasheed / 0356691 / Design in Creative Media Design Exploration  Instruction Project Proposal At first, my idea was to make a 3d ad for a table from Ikea, after consultation with the sir  He asked me to change to something with features to display, so I went with Ugreen Headphones. I have been using this model for a while, and I feel it is very underrated for the price and features. I started modeling the headphones and the blender. It was tricky since I was overcoming a lot of new issues. After modeling, I proceeded with detailing and texturing the materials. Rendering sessions were blasting my laptop's fans. I divided my sequence into parts, scenes, and rendered them individually and stitched them in Premiere Pro. At the same time, a few effects and text motions were done on After Effects and made the whole timeline on Premiere. I was inspired by the movie the substance for text placements and layout, and decided to ...
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