Design Principles / Final Project: Visual Analysis
01/11/2022 - //2022 / Week 10 - Week 14
Hisham Rasheed / 0356691
Design Principles / Creative Media / Taylor's Design School
Instructions
Lectures
Visual Analysis: A method of understanding design that focuses on visual
elements and principles. It is a critical part of visual literacy - reading
and critically interpreting images.
Phase 1: Observation
Observation indicates closely looking at and identifying the visual
elements of a design, and trying to describe them carefully and accurately
in your own words. the observation phase is about looking, thinking, and
finding good language to communicate what you notice.
Phase 2: Analysis
Analysis requires you to think about your observations and try to make
statements about the work based on the evidence of your observations. Think
about the specific visual elements that you've identified combined together
to create a whole, and what effect that whole has on the viewer. How is your
eye viewed through the work and why? apply the design principles knowledge
you have learned through.
Phase 3: Interpretation
In this final phase, your observations, description, and analysis of the
work and fused with facts about the design work (and in some cases the
designer) and historical context that you find trustworthy published
sources. What is the meaning of the design? What was the purpose for it to
be created?
Final Project - Visual Analysis
Rationale
I chose to analyze this video from UN WFP (world food program) It shows a very
strong message about hunger, and poverty in society displaying through a very
simple video. The video displays the holy month of Ramadan, which is a
month of fasting, introspection, and prayer for Muslims.
Observation
The video emphasizes an empty plate by changing the lighting to depict the
fasting from sunrise to sunset also creating a crescent moon. It also has a
very strong blunt color scheme that changes with light to show changes in day
and night. There are texts coming in the frame to embody the video with a
strong message. Again to show changes in day and night as well as the call for
prayer and ambiance there is a sound playing to support the context.
Analysis
This work creates a form of strong emphasis on the center with an empty
subject creating a contrasting look with the lighting and being very
symmetrical when the lighting changes from the left side to the right creating
a moon crescent.
Interpretation
The main subject in the work is the empty plate which seems to show hunger or
no food which then relates to the month when people fast till sunset, but when
the lighting changes from day to night processing a whole day seems like there
was not even a day's meal available to poor people while the others break
their fast with plenty of food left. In the video the empty plate gives a very
strong message portraying hunger to show even after sunset or regardless being
the month of Ramadan there is hunger and poverty among people across the
world. I like how they played around with the whole thing with just one light
source and a single subject but representing a powerful message.
Visual References
Fig 1.1 https://pin.it/4h5PnPb
I got the inspiration for the sketch of a kid looking at the empty bowl from
fig 1.1.
Fig 1.2 https://pin.it/3ZIVleV
Fig 1.3 https://pin.it/6G1Kze1
Sketch
Fig 1.4 Rough Sketch 1
The sketch represents a birds-eye view of a kid holding an empty bowl with
droplets of tears forming a reflection of the kid's crying eye to showcase
pain from hunger.
Fig 1.5 Rough sketch 2
In this sketch, I decided to add a background of reaching out multiple
people's hands to the plate to grab the plate assuming there's any food
left.
Fig 1.6 rough sketch 3
Fig 1.6 is a background of a sandy dry area.
Final Design
Fig 1.7 1st draft
Fig 1.8 Final draft
For my final draft, I figured to go with the rough sketch of Fig 1.5 with the
greedy hands in the background to show how desperate people are for food due
to poverty and hunger. Throughout the design, I used earth tones and dimmed
the background to give more emphasis to the main subject which is the kid
holding the plate.
Feedback
Week 12: Dr. Jinchi read my work and asked me to make changes to the
observation and interpretation as it lacked the texts coming to the frame
which I didn't mention and was interpreting a video clip in which I had to
mention the visual motion and emphasis.
Week 13: My sketches were not enough and was asked to show more in respect of
the idea. In the sketch, Dr. Jinchi asked me to give a background of sandy
dessert vibes.
Reflection
I had fun working on the whole assignment especially when I had to interpret the design which was a video clip that I was new to. I had to overcome multiple obstacles when presented with a principle application in order to successfully choose a proper design. I find the area challenging, however, upon review, I was able to understand that in order to create a successful design the phase of analysis must be considered. I would also like to include my admiration for the theme that we were able to delve into which were the main social issues of the human community.
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