05/04/2022 - 0/04/2022 / Week 1 - Week 2
Hisham Rasheed / 0356691
Typography / Creative Media / Taylor's Design School
EXERCISE
Task 1 / Exercise: Typographic Systems
Task 1 / Exercise: Type & Play
LECTURES
AdTypo_1_Typographic Systems
Axial
- all elements are organized to the left or right of a single axis.
Axis doesn’t have to be straight.
Radial
- all elements are extended from a point of focus. Like a sun?
Dilatational
- all elements expanded from a central point in a circular fashion.
Like a ring?
Random
-appear to have no specific pattern or relationship RANDOM
Grid
-A system of vertical and horizontal divisions. Regular books
Transitional
- an informal system of layered banding
Modular
-a series of non-objective elements that are constructed as standardized
units.
Bilateral
-All text is arranged symmetrically on a single axis
invitation
cards
An understanding of the systems organization process allows the designer
to break free from “the rigid horizontal and vertical grid system of
letterpress” (Elam, 2007).
- Mr. Vinod's lecture video,
AdTypo_1_Typographic Systems
INSTRUCTIONS
Sketches
Progress
Layouts
Axial System
Fig 1.1 (12/04/2023)
Font used: Gill sans Bold condensed and Regular
Radial system
Font used: Gill sans Bold condensed and Regular
Random system
Font used: Gill sans Bold condensed and Regular
Dilational system
Fig 1.4 (12/04/2023)
Font used: Gill sans Bold condensed and Regular
Grid system
Fig 1.5 (12/04/2023)
Font used: Gill sans Bold condensed and Regular
Modular system
Fig 1.6 (12/04/2023)
Font used: Gill sans Bold condensed and Regular
Bilateral system
Fig 1.7 (12/04/2023)
Font used: Gill sans Bold condensed and Regular
Transitional system
Fig 1.8 (12/04/2023)
Task 1: Exercise 2 - Type and Play
Part 1: Finding Type
We are instructed to analyze, dissect, and identify probable
letterforms (4 letters only) inside a selected photograph of a topic —
either organic or man-made — for activity 2 part 1.
- Only uppercase or lowercase letters; - Select one of the 10 fonts as
your reference
Chosen picture
Fig 1.2..1 Tracing from Crocodile skin (18/4/2023)
Letterform extraction
Fig 1.2.2 Extracted letterforms (18/4/2023)
Crocodile - B, U, S, T
The letterforms were angular and sharp and could be refined into a unique
serif typeface.
Fig 1.2.3 Poster attempt (24/04/2023)
I decided to do a simple poster on the same image I extracted the letters from
with an overlay of crocodile skin on the type to make it look to blend in. It
gives a contrasting look to the image.
Final
Fig 1.2.4 Final Typeface (2/05/2023)
Fig 1.2.5 Final Poster (2/05/2023)
Feedback
week 2: Week 2 I was not present in the class
Week 3: Week 3 as well was not present in the class
week 4: my extraction for the exercise was not submitted on the page so no
feedback was given
Reflection
Experience: For me, learning Typographic Designs has been an
experience that is equal parts challenging and delightful. Through
participating in all of the activities, which encourage creativity and
expression as well, I've developed a greater awareness of the tiniest details,
such as readability, balance, and weight distribution.
Findings: When I tried to find a balance between the strict typographic
rules and my desire for creativity, I found it quite challenging to do so.
However, as I progressed through the exercises, I began to realize that
adhering to the systems provided me with a solid basis upon which I could
conduct experiments and test the boundaries of design. This became abundantly
evident to me while I was participating in the activity of finding type,
during which I took great pleasure in the process of observing biological
objects and used them as guides for the type design I created.
Observations: As I worked on the assignment that combines text and
an image, I realized how important it is to have a thorough understanding of
both the topic at hand and the qualities that define it. Because of this, it
was much simpler for me to put out an idea that accurately conveyed the spirit
and the meaning I intended to convey. In addition, I came to the conclusion
that the fluidity and flow of the text were quite important in developing a
vivid link between both elements.
Further Reading
Fig 1.3.1 Typographic system by Kimberly Elam (2007)
One interesting chapter from Kimberly Elam's "Typographic Systems" (2007) is Chapter 5: "Typographic Scale". In this chapter, Elam explains the importance of establishing a harmonious visual hierarchy through the use of a well-defined typographic scale.
The chapter begins by discussing the concept of proportion in design, and how it relates to typography. Elam explains that a proportion is a relationship between two or more elements and that in typography, the relationship between the different sizes of typefaces is crucial to creating a successful visual hierarchy.
Throughout the chapter, Elam provides numerous examples of how typographic scales can be used in various design contexts, from book design to web design. She also discusses the importance of balancing contrast and harmony in a typographic system and provides practical tips for achieving this balance.
Overall, Chapter 5 of "Typographic Systems" provides a comprehensive and practical introduction to the concept of typographic scale, and is an essential read for anyone interested in designing effective and visually appealing typography.
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