Advanced Typograpghy / Task 2 / 2 (A): Key Artwork + 2(B): Collateral
03/05/2022 - 31/05/2022 / Week 5 - Week 9
Hisham Rasheed / 0356691
Typography / Creative Media / Taylor's Design School
Task
Task 2 / 2(A): Key Artwork
Task 2 / 2(B): Collateral
Instructions
Fig: Module Information Booklet
Task 2 / 2(A): Key Artwork
Research
Sketches
Fig: Rough sketches (01/05/2023)
Keywords:
Simple and Elegant
Digitization
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Fig: Digitization (12/05/2023)
Fig: Construction (12/05/2023)
Keywords:
Simple and unconventional
I tried to keep the key artwork very simple and inspiring the brand like Yves
Saint Laurent. It says Hi am or Ham originally consisting 4 letters from my
name Hisham. I tried giving the animated movie Incredibles logo a look and
tried making a very sleek design.
Final Submission
Fig: Final Key Artwork jpg (12/05/2023)
Keywords:
Simple and Unconventional
Fig: Final Key Artwork pdf (12/05/2023)
Task 2 / 2(B): Collateral
Research
Color palette
Fig: Key Artwork color palette (17/05/2023)
Expansion
-Animation
I decided to emphasize the letter I and the rest of the letter forms take place seamlessly in a smooth motion.
-Exploration
The color palette I chose is very simple and there's a contrast between the
blue and off-white.
Fig: Ham t-shirt mockup (21/05/2023)
Fig: Ham Cigarette mockup (21/05/2023)
I attempted a very simple t-shirt mockup as in Fig and a cigarette mockup with
small illustrations of the smoke matching the color palette, even though the
orange buds are a bit distracting.
Fig: Hisham's Instagram page
I tried giving a simple look by creating an x color of feed with the same
background color, as well as the bottom and a top left-hand and center post
having a bold isolated mockup while for the right-hand side posts, I tried
minimal illustrations.
Final designs
Hisham Instagram link
Animation
Gif 1: Final Animation
Collateral jpg
Fig: Final Hisham collateral pdf (30/05/2023)
Feedback
The Instagram layout is clashing with all the panels that are repeating and
too much of the brand logo being portrayed.
Reflection
Experience: My experience has been profoundly changed by studying
important works of art. I've learned how effective visual communication can
be, as well as how to capture a person's soul in a single sign. My
understanding of significant artwork and logo design has been informed by my
study of letterforms, the pursuit of simplicity and originality, and the
appreciation of adaptability and plasticity. As I continue to grow and learn
in this always-evolving industry, I'm happy to come across new opportunities
and create potent artworks and logos that resonate with people and have an
impact that lasts.
Observation: I have been learning about the design of significant pieces
of artwork, and it's been a very fulfilling experience. I gained knowledge of
typography, the use of shapes, negative space, colors, the adaptive design
process, and the value of contextual flexibility. I also learned how to strike
a balance between simplicity and distinctiveness. I'm motivated to keep
developing my abilities, pushing boundaries, and creating art that has a
significant impact and accurately represents the spirit of companies in light
of these observations and reflections.
Findings: Key artwork design calls for a blend of artistic aptitude,
meticulousness, and narrative communication skills. In particular, when it
comes to typography, learning never stops. There are a great many
possibilities to look into and learn about. I've discovered that good design
involves more than just aesthetics. Knowing the brand, communicating its
personality through typography, and leaving an enduring impact on the audience
are all important components. I get so fascinated with typography and find new
ways to get creative whenever I begin a new project.
Further Readings
Fig: The Vignelli Canon by Massimo Vignelli (11/04/2023)
"The Vignelli Canon" by Massimo Vignelli is a concise and influential book that encapsulates the design principles and philosophies of the renowned designer. The book is divided into sections that cover various aspects of design, including intuition, intellect, the design process, semantics, syntax, norms, hygiene, and tools.
Vignelli emphasizes the importance of balancing intuition and intellect in the design process, allowing for creative expression while ensuring functionality. He explores the intangible qualities of design, focusing on timelessness, appropriateness, and elegance, and highlights the significance of designing for longevity.
The book delves into Vignelli's design process, stressing the importance of understanding the problem, conducting thorough research, and exploring multiple possibilities before arriving at the best solution. He discusses the role of semantics and how symbols and signs convey meaning, advocating for clarity and simplicity in visual communication.
Vignelli explores the concept of syntax and its role in organizing and arranging design elements effectively. He also discusses the importance of adhering to design norms while allowing for creative expression within their boundaries. The concept of hygiene in design is examined, emphasizing precision, consistency, and attention to detail.
Finally, Vignelli touches upon the tools and technologies used in the design process, emphasizing their mastery and their role as means to an end, rather than dictating the design.
Overall, "The Vignelli Canon" provides a comprehensive overview of Vignelli's design philosophy, offering valuable insights and guidance for designers seeking to create impactful and timeless work.
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