Hisham Rasheed (0356691)

Hisham Rasheed  / 0356691 Major Project  3D Animation Instructions Project Proposal click link to view slides Project Overview For this project, I decided to create an advertising campaign for Kodak . At first glance, Kodak may seem old or outdated, but it is far from dead. Film photography still holds strong value among many creators today, especially at a time when AI is increasingly taking over digital media . This made Kodak a relevant and meaningful brand to work with. The campaign consists of three videos , each exploring a different discipline: 3D animation, motion graphics, and visual effects (VFX) . I wanted to push myself creatively by trying new techniques and workflows, particularly in areas I had little experience with before. 3D ANIMATION The main concept of the 3D animation was to showcase three Kodak film stocks: Kodak Gold, ColorPlus, and UltraMax ...

  Hisham Rasheed  / 0354579/ Bachelor Of Design (Hons) In Creative Media Information Design Exploring Infographic Delivery Through After Effects While working on this infographic, I focused less on the content itself and more on how the information was delivered. The goal was to understand what makes an infographic effective—or ineffective—based on its delivery mechanisms. Using After Effects gave me the freedom to experiment with motion, timing, and visual flow, which directly affect how an audience experiences information. One of the main things I explored was motion as a guide. Instead of showing everything at once, I used simple animations and delays to control the order in which information appeared. This helped create hierarchy and made the infographic easier to follow. I realized that motion can either help guide attention or completely distract from the message if overused. I also played around with pacing. Faster animations felt energeti...