Information Design | Project 1 & 2

 Hisham Rasheed / 0354579/ Bachelor Of Design (Hons) In Creative Media

Information Design



Exploring Infographic Delivery Through After Effects



While working on this infographic, I focused less on the content itself and more on how the information was delivered. The goal was to understand what makes an infographic effective—or ineffective—based on its delivery mechanisms. Using After Effects gave me the freedom to experiment with motion, timing, and visual flow, which directly affect how an audience experiences information.


One of the main things I explored was motion as a guide. Instead of showing everything at once, I used simple animations and delays to control the order in which information appeared. This helped create hierarchy and made the infographic easier to follow. I realized that motion can either help guide attention or completely distract from the message if overused.


I also played around with pacing. Faster animations felt energetic but sometimes rushed, while slower ones improved clarity but risked losing attention. Finding a balance was important, as pacing had a big impact on how engaging the infographic felt overall.


Transitions were another key part of the delivery. Clean, smooth transitions helped connect ideas and made the presentation feel cohesive. When I tried adding too many effects, it actually weakened the message, which showed me that simplicity often works better.


Overall, exploring After Effects helped me understand that strong infographics aren’t just about good content. They rely heavily on delivery—how motion, timing, and structure work together to communicate information clearly and effectively.


Final Outcome 











Comments

Post a Comment

Popular posts from this blog

Major Project

Image
Hisham Rasheed  / 0356691 Major Project  3D Animation Instructions Project Proposal click link to view slides Project Overview For this project, I decided to create an advertising campaign for Kodak . At first glance, Kodak may seem old or outdated, but it is far from dead. Film photography still holds strong value among many creators today, especially at a time when AI is increasingly taking over digital media . This made Kodak a relevant and meaningful brand to work with. The campaign consists of three videos , each exploring a different discipline: 3D animation, motion graphics, and visual effects (VFX) . I wanted to push myself creatively by trying new techniques and workflows, particularly in areas I had little experience with before. 3D ANIMATION The main concept of the 3D animation was to showcase three Kodak film stocks: Kodak Gold, ColorPlus, and UltraMax ...
Read more

Intractive Design Exercise

Image
October 1, 2025 week 1 - week 14 Hisham Rasheed / 0356691 Interactive Design / Bachelor of Design in Creative Media Introduction Exercises ・Exercise 1: Web Analysis - Process 1. Simply Chocolate  Fig 1.1 The purpose and goals of the website This is a chocolate company website called simply chocolate. It is an online store with very fine and rich cocoa chocolates with all the nutrient aspects and details. The visual design and layout I really admire the popping pastel colors which are appetizing. Fig 1.2 Fig 1.3 The home page brings us to a really engaging design where, as you scroll down, you can browse through each distinct chocolate taste while seeing an animation of that flavor in the backdrop.  Fig 1.4 The components of the home page are arranged in a really intriguing way; they are all arranged vertically, including the logo. Fig 1.5 Fig 1.6 A call to action button that reads "Shop" is present on every page as well as at the bottom as you scroll down, a...
Read more

Design Exploration

Image
(Week 1 - Week 14) Hisham Rasheed / 0356691 / Design in Creative Media Design Exploration  Instruction Project Proposal At first, my idea was to make a 3d ad for a table from Ikea, after consultation with the sir  He asked me to change to something with features to display, so I went with Ugreen Headphones. I have been using this model for a while, and I feel it is very underrated for the price and features. I started modeling the headphones and the blender. It was tricky since I was overcoming a lot of new issues. After modeling, I proceeded with detailing and texturing the materials. Rendering sessions were blasting my laptop's fans. I divided my sequence into parts, scenes, and rendered them individually and stitched them in Premiere Pro. At the same time, a few effects and text motions were done on After Effects and made the whole timeline on Premiere. I was inspired by the movie the substance for text placements and layout, and decided to ...
Read more