Task 3: Type Explloration and Application

18/10/2021-15/11/2021

Hisham Rasheed (0356691)

Advanced Typograpghy / Bachelor of Design (Hons) in Creative Media

Task 3: Typo Exploration and Application

Lectures

Instructions

We get to pick our own project for Task 3. We are required to either examine the use of a typeface in our area of interest (Graphic build, UI/UX, Animation, Entertainment Design, or any other) or build a typeface to address a challenge in that field. The final product would be the developed font used in whatever medium relevant to the problem being solved or investigated, including animation, 3D, print, ambient, projection, movie or game titles, the usage of various materials, etc.

1. Proposal of Ideas

These are the slides we were asked to make in the first week of this project to explain our ideas for this project. I chose Techno comic typeface.

2. Explanation of chosen Idea

Techno and comic is two things I vibe to all the time apart from that I am a huge fan of using bold and Thick fonts often. Compared to the other three Ideas Quirky handwritten and retro are over used so I thought it will be challenging enough to come up with something that can relate the vibes of comics and futuristic techno.

3.Sketches

Fig 3.1 Rough Sketch (07/06/2023)

I did a few rough drawing sketches to get an idea how the font will look went through Diffrrent but finally came to the designs shown in Fig 3.1 which is unconventional design and inspired by Industrial design. Consistency was another thing which I was worried to meet up the requirments with.

4.Digitisation and Exploration

Fig 4.1 Progress (14/06/2023)

I tried for uncommon letterforms and smooth curves instead of shrap and boxy look, in fig 4.1 it shows my progress of making the letters H, G and D, It sort of give me a stencil look because how the connection in G and H in which the spacing is more and evident.

Fig 4.2 Uppercase and Lowercase (21/06/2023)

The letter A was the most difficult one to design did not have any idea on how to execute a proper design that meets the consistency and Industrial look. Finally I thought of going with the one shown in fig 4.2 in which it does look like a cursive A but Made changes to lowercase so it wont look like that.

I tried to make the spacing inside the letters more wider which made it look weird so I decided to arrang accordingly to the thickness and style.

Fig 4.3 progres completion (5/07/2023)

It took quite some time to get it all done especially while doing the complex island looks to some of the letters. Consistency? well I can't complain I didnt try. The annotations was quite hard compared to the others, I struggled to up with techno designs that can relate and be consistent.

Fig 4.4 Annotations (5/07/2023)

Fig 4.5 Illustrator workspace (5/07/2023)

I was going for an easy way to finish but had to go through multiple changes.

Fig 4.6 Guidelines (5/07/2023)

5.Fontlab

Fig 5.1 Fontlab workspace (13/07/2023)

I had to go througgh the old lecture playlists to work on fontlab again but this time I tried using the sketchboard and then tagging each elements to place as glyphs.

Fig 5.2 Sketchboard (13/07/2023)

I revisited the typography class's YouTube tutorial and followed it. According to the guide, but I made a few minor changes and adjustments for some letters.

Fig 5.3 Fontlab Workspace (13/07/2023)

The main objective of this mix typeface was to have diversity, keeping the uppercase very consistent for use in formal titles or font that needs to be readable, while the lowercase was designed to be a much sillier and stylized font to be used.

6.Type Specimen

Fig 6.1 Type-Specimen and cover page (14/07/2023)

For the cover page I was inspired from a Techno night club poster.

Fig 6.2 Type specimen workspace 2,3,4 and 5

All the specimen were done on Photoshop inspired by quirky funky posters.

7.Applications

Fig 7.1 Illustrator and Photoshop workspace

I used both photoshop and illustrator for the designs the artworks are my personal work done and I tried the font on it.

Final Task 3

1. ttf link

https://drive.google.com/file/d/1q4Z7TD-qchKLrDVgfuFw74TZg8DVwQnn/view?usp=drive_link

2. Type Specimen

Fig.8.1 Final Type Specimen - JPEG (06/07/2023)

Fig.8.2 Final Type Specimen - JPEG (14/07/2023)

Fig.8.3 Final Type Specimen - JPEG (14/07/2023)

Fig.8.4 Final Type Specimen - JPEG (14/07/2023)

Fig.8.5 Final Type Specimen - JPEG (14/07/2023)

Fig 8.6 Final Type Specimen - PDF (14/07/23)

3. Applications

Fig.8.6 Final Application Poster - JPEG (14/07/2023)

Fig.8.7 Final Application Poster - JPEG (14/07/2023)

Fig.8.8 Final Application Poster - JPEG (14/07/2023)

Fig.8.9 Final Application Poster - JPEG (14/07/2023)

Fig 8.10 Final Application Poster and Mock up (14/07/23)

Reflection

Experience

Observations

among the most significant things I observed was how minute adjustments and slight variations may significantly alter a typeface's personality and attitude. Where a curve is positioned, what angle a serif is at, or how the weight of a stroke stretches out may completely alter the feel and tone of a letter. I became aware of the significance of accuracy and meticulousness while creating type designs that look beautiful and work properly.

Findings

I developed an admiration for the precise balancing act type design makes between emotion and intelligibility. While it was tempting to solely concentrate on creating letters that looked intriguing and distinctive, I quickly came to the conclusion that legibility and reading are much more crucial. It has become crucial to how I design type that the characters be clear and understandable in a variety of settings and sizes. This harmony of form and purpose prompted me to come up with innovative ideas for how to give my typefaces personality and character while keeping them functional.

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Hisham Rasheed (0356691)