Hisham Rasheed (0356691)

Hisham Rasheed / 0354579/ Bachelor Of Design (Hons) In Creative Media Information Design Final Project Instructions I initially faced a setback due to not having a team for this project, but I proceeded to complete it independently. I used an audio clip explaining burnout, which describes what burnout is, the factors that contribute to it, and the steps that can be taken to manage or reduce it. What the audio clip explains, Burnout is a state of emotional, physical, and mental exhaustion caused by prolonged stress. It often shows up as constant fatigue, loss of motivation, detachment, and reduced creativity. Although commonly linked to work, burnout can happen anywhere stress exists. Overworking, perfectionism, loneliness, lack of purpose, and mental health struggles like depression can all contribute to it. There’s no quick fix, but ...

Hisham Rasheed  / 0356691 Major Project  3D Animation Instructions Project Proposal click link to view slides Project Overview For this project, I decided to create an advertising campaign for Kodak . At first glance, Kodak may seem old or outdated, but it is far from dead. Film photography still holds strong value among many creators today, especially at a time when AI is increasingly taking over digital media . This made Kodak a relevant and meaningful brand to work with. The campaign consists of three videos , each exploring a different discipline: 3D animation, motion graphics, and visual effects (VFX) . I wanted to push myself creatively by trying new techniques and workflows, particularly in areas I had little experience with before. 3D ANIMATION The main concept of the 3D animation was to showcase three Kodak film stocks: Kodak Gold, ColorPlus, and UltraMax ...

  Hisham Rasheed  / 0354579/ Bachelor Of Design (Hons) In Creative Media Information Design Exploring Infographic Delivery Through After Effects While working on this infographic, I focused less on the content itself and more on how the information was delivered. The goal was to understand what makes an infographic effective—or ineffective—based on its delivery mechanisms. Using After Effects gave me the freedom to experiment with motion, timing, and visual flow, which directly affect how an audience experiences information. One of the main things I explored was motion as a guide. Instead of showing everything at once, I used simple animations and delays to control the order in which information appeared. This helped create hierarchy and made the infographic easier to follow. I realized that motion can either help guide attention or completely distract from the message if overused. I also played around with pacing. Faster animations felt energeti...

September 20, 2025 week 1 - week 14 Hisham Rasheed / 0356691 Interactive Design / Bachelor of Design in Creative Media Toronto Cupcake Website Redesign For this project, I redesigned the Toronto Cupcake website with the goal of improving its usability, visual appeal, and overall user experience. The original site had a lot of potential, but it felt outdated and lacked a clear visual hierarchy. My approach was to create a cleaner, more modern interface that could better represent the brand while also making it easier for users to browse cupcakes, learn about the business, and place orders. The redesigned prototype, created in Figma. Key Features of the Prototype One of the main features of my prototype is the clean and organized layout . I wanted users to immediately understand what the site offers without having to dig through cluttered sections. Large hero images and a welcoming header introduce the brand, while clearly separated sections guide the user through menu options, ord...

  Information Design - Exercises week 1 - Week 5 Hisham Rasheed / 0356691 Information Design / Bachelor of Design (Hons) in Creative Media Exercises Week 1 - Exercise 1:  Quantify and visualize data I decided to utilize coins as my object of choice to begin the process. In order to put them all into a single frame, I utilized A1 paper. My original idea was to arrange them in a circle, going from the most to the least quantity. Since some of them had rusted, my other plan was to arrange them according to color. I made the decision to arrange them according to how many coins I had. I had 12 5 sen coins, 48 10 sen coins, 49 20 sen coins, and 15 50 sen coins. I created the shape of an upside-down house by combining the 10 and 5 sen.  Week 2 - Exercise 2: L.A.T.C.H Organize a group of information into a visual poster that combined and utilizes the LATCH principles (min. 4) Size r...

 (Week 1 - Week 14) Hisham Rasheed / 0356691 / Design in Creative Media Collaborative Design Instructions I started with sketching out ideas for the logo and mascot. Went with a groovy orange font and something similar to M&M mascot. We selected the font for the logo as the final choice. Made changes with the font for the sleeve and sticker. I initially sketched out a few ideas for the sticker. we went with the middle design and changed the font, and some final touchups final design looked like down below. We were assigned final tasks as our specialisation, and I was tasked to create a 3d mockup for the packaging and a product advertisement. I started modelling the package on Blender.    The final results were as follows, For the animation, I did simple motions revealing the designs and small motion graphics using premierpro and afteraffects. Final Outcome