Hisham Rasheed (0356691)

September 20, 2025 week 1 - week 14 Hisham Rasheed / 0356691 Interactive Design / Bachelor of Design in Creative Media Development Report — Bite Into Bliss Website  The project included planning the website, designing it in Figma, coding it into a working site, and testing and publishing it online. Through this process, I learned how visual design and technical development come together to create a complete digital product. Before starting any design or coding, I spent time thinking about what kind of website I wanted to create. Since the website is for a cupcake and dessert brand, I wanted it to feel friendly, fun, and appealing. I also thought about how users would move through the website. For example, they should be able to easily find products, learn about the brand, and see how to order or contact the business. This helped me decide what pages and sections were needed, such as the homepage, product listings, and an about or story section. Designing in Figma The des...

Hisham Rasheed / 0354579/ Bachelor Of Design (Hons) In Creative Media Information Design Final Project Instructions I initially faced a setback due to not having a team for this project, but I proceeded to complete it independently. I used an audio clip explaining burnout, which describes what burnout is, the factors that contribute to it, and the steps that can be taken to manage or reduce it. What the audio clip explains, Burnout is a state of emotional, physical, and mental exhaustion caused by prolonged stress. It often shows up as constant fatigue, loss of motivation, detachment, and reduced creativity. Although commonly linked to work, burnout can happen anywhere stress exists. Overworking, perfectionism, loneliness, lack of purpose, and mental health struggles like depression can all contribute to it. There’s no quick fix, but ...

Hisham Rasheed  / 0356691 Major Project  3D Animation Instructions Project Proposal click link to view slides Project Overview For this project, I decided to create an advertising campaign for Kodak . At first glance, Kodak may seem old or outdated, but it is far from dead. Film photography still holds strong value among many creators today, especially at a time when AI is increasingly taking over digital media . This made Kodak a relevant and meaningful brand to work with. The campaign consists of three videos , each exploring a different discipline: 3D animation, motion graphics, and visual effects (VFX) . I wanted to push myself creatively by trying new techniques and workflows, particularly in areas I had little experience with before. 3D ANIMATION The main concept of the 3D animation was to showcase three Kodak film stocks: Kodak Gold, ColorPlus, and UltraMax ...

  Hisham Rasheed  / 0354579/ Bachelor Of Design (Hons) In Creative Media Information Design Exploring Infographic Delivery Through After Effects While working on this infographic, I focused less on the content itself and more on how the information was delivered. The goal was to understand what makes an infographic effective—or ineffective—based on its delivery mechanisms. Using After Effects gave me the freedom to experiment with motion, timing, and visual flow, which directly affect how an audience experiences information. One of the main things I explored was motion as a guide. Instead of showing everything at once, I used simple animations and delays to control the order in which information appeared. This helped create hierarchy and made the infographic easier to follow. I realized that motion can either help guide attention or completely distract from the message if overused. I also played around with pacing. Faster animations felt energeti...

September 20, 2025 week 1 - week 14 Hisham Rasheed / 0356691 Interactive Design / Bachelor of Design in Creative Media Toronto Cupcake Website Redesign For this project, I redesigned the Toronto Cupcake website with the goal of improving its usability, visual appeal, and overall user experience. The original site had a lot of potential, but it felt outdated and lacked a clear visual hierarchy. My approach was to create a cleaner, more modern interface that could better represent the brand while also making it easier for users to browse cupcakes, learn about the business, and place orders. The redesigned prototype, created in Figma. Key Features of the Prototype One of the main features of my prototype is the clean and organized layout . I wanted users to immediately understand what the site offers without having to dig through cluttered sections. Large hero images and a welcoming header introduce the brand, while clearly separated sections guide the user through menu options, ord...

  Information Design - Exercises week 1 - Week 5 Hisham Rasheed / 0356691 Information Design / Bachelor of Design (Hons) in Creative Media Exercises Week 1 - Exercise 1:  Quantify and visualize data I decided to utilize coins as my object of choice to begin the process. In order to put them all into a single frame, I utilized A1 paper. My original idea was to arrange them in a circle, going from the most to the least quantity. Since some of them had rusted, my other plan was to arrange them according to color. I made the decision to arrange them according to how many coins I had. I had 12 5 sen coins, 48 10 sen coins, 49 20 sen coins, and 15 50 sen coins. I created the shape of an upside-down house by combining the 10 and 5 sen.  Week 2 - Exercise 2: L.A.T.C.H Organize a group of information into a visual poster that combined and utilizes the LATCH principles (min. 4) Size r...

 (Week 1 - Week 14) Hisham Rasheed / 0356691 / Design in Creative Media Collaborative Design Instructions I started with sketching out ideas for the logo and mascot. Went with a groovy orange font and something similar to M&M mascot. We selected the font for the logo as the final choice. Made changes with the font for the sleeve and sticker. I initially sketched out a few ideas for the sticker. we went with the middle design and changed the font, and some final touchups final design looked like down below. We were assigned final tasks as our specialisation, and I was tasked to create a 3d mockup for the packaging and a product advertisement. I started modelling the package on Blender.    The final results were as follows, For the animation, I did simple motions revealing the designs and small motion graphics using premierpro and afteraffects. Final Outcome

(Week 1 - Week 14) Hisham Rasheed / 0356691 / Design in Creative Media Design Exploration  Instruction Project Proposal At first, my idea was to make a 3d ad for a table from Ikea, after consultation with the sir  He asked me to change to something with features to display, so I went with Ugreen Headphones. I have been using this model for a while, and I feel it is very underrated for the price and features. I started modeling the headphones and the blender. It was tricky since I was overcoming a lot of new issues. After modeling, I proceeded with detailing and texturing the materials. Rendering sessions were blasting my laptop's fans. I divided my sequence into parts, scenes, and rendered them individually and stitched them in Premiere Pro. At the same time, a few effects and text motions were done on After Effects and made the whole timeline on Premiere. I was inspired by the movie the substance for text placements and layout, and decided to ...

  04/22/2024 - //2023 / Week 1 - Week 14 Hisham Rasheed / 0356691 Advanced Animation / Bachelor of Design in Creative Media  Empathy walk (Group 8) Instructions Planning Mr. Mike gave a brief overview of the module. He provided videos on brainstorming and creative thinking to complement his explanation of the design thinking tenets. Twelve possible clients were shown to us, and after giving it some thought, I decided on Taylor's University for our project. The idea was to create an empathy map for an augmented reality app that would help parents and new students get around campus.After the project was chosen, our first assignment was to choose our respective groups, and I ended up in group 8. We explored various concepts for the AR app and mapped out our ideas using Miro, an online collaborative whiteboard tool. This was an essential step in comprehending the app's possible features and functionali...

  04/22/2024 - //2023 / Week 1 - Week 14 Hisham Rasheed / 0356691 Advanced Animation / Bachelor of Design in Creative Media  Final Project INSTRUCTION Final Project Our task was to make 6-10 sec action scene animation in blender using the character sir provided. We were allowed to use any free models from website for background or objects if we need. Fig.1.1 Action scene reference video  Fig.1.2 Action scene reference photo I used the video for the groundwork and to get an idea of the shots, fig 1.2 helped me a lot to understand postures and work along side the character snow. Character Name: Kai Nakamura Background: Kai grew up in a small Japanes...